Cardone Kern is about one thing and one thing only: Getting you customers from the Internet ...at a profit.
Here are the seven steps we take to make sure that happens:
At Cardone Kern, we only run ads that are measurably profitable ...meaning you know exactly how many customers your ads are bringing you.
The first way we make sure you’re profitable is to completely eliminate wasted ad spend.
Most businesses spend about most of their ad budget showing ads to people who aren’t even remotely interested in what the business is selling.
So the first thing we do is we find out exactly who’s already interested in buying from you.
Then we set up systems to only show ads to them. This means you spend less on ads ...but you get more customers.
The next part of the equation is to make sure the ads actually get traffic. After all, what good will an ad do you if nobody pays attention to it?
And the final piece of the puzzle is what we call the “after-click” experience.
We understand that every business is different.
For example, one business might want more inbound phone calls. Another might want more in-store visits. And another might want more leads coming through from their website.
Because of this, there’s no “one size fits all” approach to making sure the ads actually create revenue.
That’s why we tailor-make every campaign to get you the exact outcome you want.
The final piece of the puzzle is to track everything so you know exactly how many leads, calls, sales, or in-store visits our ads produced.
That way, you know it’s working and you know exactly how much profit you’re getting from working together.
2. Geo Fencing
Geo Fencing is like having a sales rep hiding in your competitors stores ...just waiting to pitch your offer to their best customers.
Here’s how it works:
You give us the addresses of your biggest competitors.
Then we create a system where we “tag” the phones of every single person who enters those locations.
From there, we start showing those people YOUR ADS everywhere they go.
...Even after they’ve left and gone home.
They’ll see your ads on their phones, on their home computers ...and even on their television.
We can do this with any address on the planet ...and even for hundreds or thousands of individual locations at one time.
3. Search Term Takeover
If you’re like most people, you probably research stuff before you buy it. You type in relevant search terms into a search engine and then start looking around.
And if you’re like most people, you don’t buy the first thing you see when you’re doing that.
You browse around, look at all kinds of articles and reviews, explore your options, and then make a purchase at a later date.
Your customers are no different.
And that’s why it doesn’t make sense to spend a fortune to be “number one” in the search engines when they’re browsing.
Instead, it makes more sense to know as soon as they start searching ...and then be EVERYWHERE they look ...whether they’re searching or not.
And that’s how Search Term Takeover works.
Whenever your prospects search for a term that’s relevant so what you sell, we “tag” them and then show them your ads everywhere.
For as long as you want (or until they buy).
Let your competitors waste time and money on being “number one” in the search engines.
Most people don’t buy from the first site they click on anyway.
Instead, let us KEEP your ads in front of your prospects from the day they first search ...all the way until they buy.
4. Behavioral Buying Indicators
Doing an Internet search isn’t the only thing your prospects do when they’re getting ready to make a purchase.
They also start browsing websites that are relevant to what you sell.
They might start reading reviews of your products (or even your competitors).
Or they might start reading articles about the results you can help them get.
We’re able to identify the types of websites your prospects start to visit before they make a buying decision ...and when they start going to those sites, we’re able to “tag” them and then show them your ads everywhere they look.
This way - you’re constantly staying in front of them ...but only when they’re actually interested in making a purchase.
5. List Retargeting
You can pretty much guarantee your competition has never heard of List Retargeting.
And that’s their loss.
The way it works is simple.
You can get a list of people ...whether it be your existing customers, a list of prospects, a list of households, any list you want ...and then show online ads ONLY to people on that list.
And at first glance, it’s easy to overlook how powerful this is.
So let us show you something your competitors don’t know about:
Let’s say that you have a store that sells vitamins.
Who would be the perfect people to advertise to?
People who regularly buy vitamins!
Well, what most people don’t know is that tons of companies actually rent their customer lists ...so you could easily rent a list of everyone in your city who buys vitamins.
And then show those people ads for your store.
But it gets even better because you can create something we call the “Perfect Prospect Profile” using this strategy.
So let’s stick with the vitamin store example.
We already know that an obvious person to advertise to would be someone who regularly buys vitamins.
But what would make that person an even better prospect?
Let’s say your perfect customer is a woman between the ages of 25 and 31.
We can narrow it down to where you’re only targeting women between the ages of 25 and 31 ...who also buy vitamins regularly.
Then we can target only those women who live near your store!
The possibilities and potential with this one method alone are literally endless.
6. Social Media Marketing
We use Social Media to get you leads and customers. Not pointless “likes” or “fans” that don’t pay you.
And the way we do this for you is simple:
First, we identify who your perfect customer is.
Then we help you create useful content that’s tailor made specifically to get that prospect to start paying attention to you.
Once they do, then we start showing them ads that direct them to your website or store. The net effect is more customers.
7. Web Pages That Work
Most business websites are nothing more than fancy brochures. They might be pretty ...but they don’t sell.
Here’s how we fix that.
First, we find out how your sales process actually works.
For example. Do people buy directly from your website? Or do you mainly sell when someone physically walks into your store? Or do you sell when someone calls you? Or do you make sales when you generate a lead and then follow up with them?
Whatever your sales process is, we simply use the Internet to put more people into it.
And the way we do that is by creating web pages that actually get people to do what you want them to do.
Whether it’s to pick up the phone and call you, get in the car and drive to your store, or fill out a form requesting information ...we create a specialized webpage to focus on getting them to do just that.
The net result of these seven things is that you get customers from the Internet. At a profit.
If you’re interested in working together, please tell us about your business in the form below and we’ll reach out ASAP to set up a time to talk.